Word of mouth is the only channel and founders can't build a second one
Problem Breakdown
Most small products run entirely on word of mouth. It works until it plateaus, and then the founder realizes they have no idea how to acquire customers on purpose. They try ads and lose money, they try cold outreach and get ignored, they try SEO and it takes months.
Every advice thread says "pick one channel and go deep," but doesn't say which one, or how to know within a few weeks whether it's working. Founders burn months dabbling in five channels at 10% effort each.
There's no affordable tool that acts like a growth strategist: look at my product, my price, my audience, and tell me the one or two channels worth trying and how to run the first experiment.
Solution Architecture
Build a channel-finder for solo founders. The founder fills out a short profile: what they sell, price, who buys it, where those people hang out. The tool scores acquisition channels (SEO, communities, cold email, partnerships, paid ads, affiliates) based on thousands of documented case studies of similar products, and recommends the top two with a concrete 30-day experiment plan for each.
Each experiment comes with templates: outreach scripts, community post drafts, ad copy, and a weekly metric to judge whether to double down or kill the channel.
Your Build Prompt
You are an experienced full-stack developer. Build a complete, working version of the following tool. Do not ask questions, do not leave placeholders, do not write TODOs. Make real, working code that runs on the first try. TOOL: Word of mouth is the only channel and founders can't build a second one WHAT IT MUST DO: Build a channel-finder for solo founders. The founder fills out a short profile: what they sell, price, who buys it, where those people hang out. The tool scores acquisition channels (SEO, communities, cold email, partnerships, paid ads, affiliates) based on thousands of documented case studies of similar products, and recommends the top two with a concrete 30-day experiment plan for each. CORE FEATURES TO BUILD: 1. A founder and product profile intake flow 2. A channel scoring engine based on product type, price point, and audience location 3. A case-study library of documented channel successes mapped to product types 4. A 30-day experiment plan generator with weekly milestones and kill criteria 5. Template packs per channel: outreach scripts, community posts, ad copy 6. A weekly check-in flow that scores experiment progress and recommends continue or kill TECH STACK: Next.js, TypeScript, OpenAI API, PostgreSQL, Stripe RULES: - Use strict TypeScript everywhere. Define proper types and interfaces. No any. - Validate all user input with a schema library (Zod or equivalent). - Handle errors cleanly: show a clear message to the user, log the detail for the developer. - Handle loading and empty states in every view. - Make it fully responsive: mobile, tablet, and desktop. - Keep the design clean and professional: clear typography, good spacing, real icons (Lucide), smooth hover states. SETUP: Start from a fresh Next.js (App Router) TypeScript project and build the features above one by one, verifying each runs before moving to the next. Finish with a short summary of what was built and how to run it.
Resource Grid
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