support retentionintermediateReddit r/SaaS activation threads + Indie Hackers onboarding discussionsMAX
Customers sign up, log in once, and quietly disappear
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Problem Breakdown
The classic SaaS leak: trials and new signups who never activate. They register, maybe click around, and never return. The founder sees the signup count (which looks fine) and the MRR (which isn't) and misses the leak in between.
Onboarding is left to chance: a welcome email at best. Nobody watches which step users st…
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